Yesware is an email marketing tool. Unlike other email marketing tools that work more as a platform (like Convertkit, ActiveCampaign, Hubspot), Yesware is an add-on that works on your account in Gmail or Outlook. Since Yesware is more focused for use in sales teams, most of its functions have to do with monitoring how your contacts interact with your emails (note the real-time notifications of when a contact opens one of your emails). It has templates to reuse in conversations, integrations with Linkedin Sales Navigator and Salesforce.
Yesware has an initial plan ($12 per month) that includes the most basic functions such as email tracking, templates and reports, as well as the ability to book meetings in a calendar add-on. The most expensive plan ($55 per month per user) includes bi-directional integration with enterprise tools such as Salesforce, as well as integration with CRMs from third-party tools. Among some of the most renowned customers working with Yesware we can find Groupon, Classpass or even Zendesk as they indicate on their website.
Yesware Main Features
A positive review we found about Yesware
The email tracking visibility provided is extremely useful! I like to know when someone is opening or clicking on a message. However, by using the templates feature, I save a ton of time. All my messages are also closely aligned with Salesforce, saving a ton of time and energy and keeping me coordinated! Mail Merge and Reporting are also neat, although I use those less frequently.
A bad review we found about Yesware
There is not much to dislike about this software as a salesperson. The only thing I can say that has ever been a problem is that the sync back to Salesforce will sometimes synchronize with a duplicate record, not the record I may have liked. This code is good other than that.