Getting a sign-up or someone giving their email address it’s a big step but getting the credit card of that potential customer…. it seems so far away.
VisualPing, a tool that you can use to monitor changes in websites, uses the trick of making a ridiculous offer you can’t deny. For .99 cents you can get credits that usually are 200% more expensive than that… but in exchange they got your credit card details.
Next time you buy something from there, they made sure to do the way 1-click shorter 🙂