TryGygster using paid media not to their site but to TechCrunch to validate why you should pay attention to them

What’s the point of using paid acquisition to get people in pages that are not your own page? Because they can provide ‘social proof’ that your company is “something” and not just another startup in the ocean. At least that’s the strategy put in practice by TryGygster , like a on­demand web agency to build apps or startups, which prefers to send their paid traffic to TechCrunch than their own site. A good idea if you have tracked for instance how g ood is this traffic source if you compare it with others.