Mixpanel sends you automatically an email to recover your password if you have tried at least 3 times to enter your pass. Less action required from the user (no need of clicking anything else, or entering an email), more probability of having them back to their tool.
GlassDoor (like a TripAdvisor for HR) provides free lifetime accounts in exchange for content that can make their site grow. Who would pay a monthly fee for a service when you can get it for free in exchange for some lines explaining your last job experience? As you might imagine this is not the main way where they get their dollars, but that’s coming from providing paid services to those companies that get worse reviews in their platform.
If you create a new account in Twitter, you will see that in the left sidebar they try to guide you with a list of actions that you should do.
Fiverr won’t mess with your clicks & attention during the sale process and they will take you to the checkout screen once you have selected the service you would like to get. However that doest mean they will try to upsell: they wait till you have already done the payment so they can upsell you other additional services
And asks you for a phone number to get a 1-day full access to their platform.
If you don’t know what you can use Semrush for, here you will find an idea to determine if it worth it the fee that some software directories ask to be in them.
Growthacker.TV push hard to get more signups by offering a limited offer that will only be accesible during the first hour that you visite their site.
In a similar way as Facebook promotes its ‘boost your post’ for any posts you publish in a fan page, if you check out the stats of a tweet that has not received clicks, comments or retweets, Twitter will encourage you to spend some $$$ on Twitter Ads.
More about this approach / technique in this book.
In a similar way as KnowYourCompany does with their CSS, C razyEgg have crafted a landing page for their site where you can only either click in their main calltoaction or, if you find it, you can access the rest of the landing after clicking in ‘tell me more’. Until you don’t press that little link which might goes unnoticed for most of their users, you won’t be able to access for instance other sections that talk about features, pricing, etc.
Airbnb & Amazon know about the importance of recovering abandoned shopping carts or even getting your attention back again to something that you were looking for in their sites. Both will trigger emails hours / days later after you have searched something while been logged in their sites in order to get the final sale from you. If this is something you could benefit of in your online business, you could set up something with ActiveCampaign wrote a few months ago how to set something similar with site tracking + automatic email marketing.