The team at Nitrous had a clever idea that later was implemented by Heroku too. Every time you create a new development ‘box’ in their platform, they will provide you a button that you can place in any of your Github repos. That button allows any 3rd person to deploy automatically a new development box in Nitrous just with 1-click.
Fiverr, this last christmas, offering a special promotion that can be listed between activating current users and getting more revenue in exchange of a piece of this revenue.
Uber had a smart idea to promote the use of their app… Even if you didn’t need one of their taxis. In summer 2014, they decided to sell ice creams just by using their app. You just have to order it as if you were order a taxi from their company
AirPairme – a platform to put in contact people that have issues with their code and devs with knowledge to solve those issues – offers a $20/hour off in their rates if you allow the recording of your session. Contribution to open source movement and user generated content for AirPairme at the same time.
Zendesk encourages to choose a more expensive plan just by emphasizing not only it visually, but also adding a ‘Try’ button that it’s not present in the rest of the plans available. A similar petithack can be found in Animoto’s site.
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.