The team at Nitrous had a clever idea that later was implemented by Heroku too. Every time you create a new development ‘box’ in their platform, they will provide you a button that you can place in any of your Github repos. That button allows any 3rd person to deploy automatically a new development box in Nitrous just with 1-click.
In a similar way as KnowYourCompany does with their CSS, C razyEgg have crafted a landing page for their site where you can only either click in their main calltoaction or, if you find it, you can access the rest of the landing after clicking in ‘tell me more’. Until you don’t press that little link which might goes unnoticed for most of their users, you won’t be able to access for instance other sections that talk about features, pricing, etc.
Fiverr, this last christmas, offering a special promotion that can be listed between activating current users and getting more revenue in exchange of a piece of this revenue.
Airbnb & Amazon know about the importance of recovering abandoned shopping carts or even getting your attention back again to something that you were looking for in their sites. Both will trigger emails hours / days later after you have searched something while been logged in their sites in order to get the final sale from you. If this is something you could benefit of in your online business, you could set up something with ActiveCampaign wrote a few months ago how to set something similar with site tracking + automatic email marketing.
Airbnb does upselling and engross the amount spent per user in two ways: 1. first, sending you an automated email X days before your departure if the place you rented has availability for more days encouraging you to change your booking to stay more days 2. and second, partnering with local businesses redirecting traffic to services like T rip4Real tourist guides, tours, etc. No idea what’s the deal behind both companies, but Airbnb might get a fee per amount of traffic redirected, lead activated in the final partner or even just a fixcommision.
Uber had a smart idea to promote the use of their app… Even if you didn’t need one of their taxis. In summer 2014, they decided to sell ice creams just by using their app. You just have to order it as if you were order a taxi from their company
AirPairme – a platform to put in contact people that have issues with their code and devs with knowledge to solve those issues – offers a $20/hour off in their rates if you allow the recording of your session. Contribution to open source movement and user generated content for AirPairme at the same time.
Zendesk encourages to choose a more expensive plan just by emphasizing not only it visually, but also adding a ‘Try’ button that it’s not present in the rest of the plans available. A similar petithack can be found in Animoto’s site.
Pipedrive’s pricing page features geo-targeted testimonials. I was in Australia recently and the testimonials shown were all from Australian companies. It is a minor hack but increases the chances I will know the person providing the testimonial and increases my trust in their brand.
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.