While I was in Australia last winter, I came across Pipedrive site when looking for a new CRM for a client. All the testimonials they show in their pricing page are displayed based on the IP where you are connected from. If you are in Spain, you will see something like this, if you are in Sweden this, or some Australian companies if you are in this part of the world.
More about this approach here.
Clarity.fm is a marketplace where you can call founders, investors, marketing professionals to get discuss with them / get their advice (money comes from the amount of minutes your call lasts).
Opbeat avoids any kind of ‘friction’ in their pricing page by giving just a price based in ‘per user’ seat. Usually startups list up to 3 or 2 pricing tiers in order to satisfy everyone in their audience.
All online business owners know that is going to be easier to make a new sale from someone that has been already a customer in the past, rather than getting a new sale from a new customer. Shopify disables the cancellation button after several toggles & dropdowns within a popup just with the 2 clear purposes: a) Knowing why you really want to cancel (and if they can make something to keep you) b) Decreasing the options that you end up finding which combination of answers e nables the ‘close my store’ button.
Again, email marketing triggered automatically based on actions FTW ! In this case Woopra only sending emails to accounts that have done something in the tool (tested to trigger again with an account that was not used at all, and didn’t receive it) to extend their trial AND giving a discount to get the first sale easily..
‘Can we improve CTR in our job ads to charge more to our customers?’ I guess that’s what Stackoverflow marketing team was thinking when they decided to trigger ads based on the IP where you are connected from. Screenshots from above comparing while connected from Spanish IP vs Belgian IP.
What’s the point of using paid acquisition to get people in pages that are not your own page? Because they can provide ‘social proof’ that your company is “something” and not just another startup in the ocean. At least that’s the strategy put in practice by TryGygster , like a ondemand web agency to build apps or startups, which prefers to send their paid traffic to TechCrunch than their own site. A good idea if you have tracked for instance how g ood is this traffic source if you compare it with others.
Need a quick way to get more paid users to achieve your goals for this quarter? W hy not offer them a plan for the price of the year that they subscribed in your tool for the first time? That’s Moz/SeoMoz strategy to activate sleepy u sers in their database that have not a paid plan yet in their tool.
Getting a sign-up or someone giving their email address it’s a big step but getting the credit card of that potential customer…. it seems so far away.
VisualPing, a tool that you can use to monitor changes in websites, uses the trick of making a ridiculous offer you can’t deny. For .99 cents you can get credits that usually are 200% more expensive than that… but in exchange they got your credit card details.
Next time you buy something from there, they made sure to do the way 1-click shorter 🙂
How much effectiveness can you get from the exitintent popup form you placed in your blog? Does it makes sense to your customers to see it when they leave your page? Or you just placed to see if you get lucky and get some signups? Codepen.io does not like exitintent forms, but has a clever way to ask you to signup when you are a) nonlogged and b) tap CTRL+S if you want to save your project. Have you think about using keyboard shortcuts your audience might already doing to get their clicks there where you want?