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hacks

JSfiddle asking for signup in exchange of hiding ads

JSfiddle knows how powerful can be a user database in many scenarios: email marketing where you can get better CTR with targeted offers than just ads, acquisition of the company to engross the offer… They ask you to get your email address in exchange of not displaying more ads in your end. Smart idea of saying no a source of revenue of an online if you can get something else that can report better results.

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hacks

Improvely hides the bigger plans to not make all the pricing more confusing Improvely

Improvely hides part of their highest pricing plans to not confuse the potential user. Great idea if you want a) to reduce the options a user might have, b) still automatize the sell process of bigger plans.

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hacks

DNSimple keeps lowest plan, but makes it less visible and less attractive

We can see how DNSimple has changed its pricing along time. First capture, shows what was their pricing in late 2012 (thanks archive.org for this) and second capture shows their current pricing. If we take a closer look, we can see that they have not got rid of their $3/month plan, but they made it less visible and less attractive too (just 2 domains, over 10 domains that you could get before). Don’t take just this example, but read what other smarter people than me, like Amy Hoy has to say about raising prices as a way to grow.

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hacks

Airbnb + Trip4Real – partnership for upselling

Airbnb does upselling and engross the amount spent per user in two ways: 1. first, sending you an automated email X days before your departure if the place you rented has availability for more days ­ encouraging you to change your booking to stay more days 2. and second, partnering with local businesses redirecting traffic to services like T rip4Real tourist guides, tours, etc. No idea what’s the deal behind both companies, but Airbnb might get a fee per amount of traffic redirected, lead activated in the final partner or even just a fix­commision.

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hacks

Unroll.me limits the number of actions a user can do if he does not share with others the app

Unroll.me limits its usage to 5 unsubscriptions if you don’t share the tool with others. By having a biz model not based in a ‘pay per month’, but triggering adverts within the app, for Unroll.me it’s essential to have more and more users. Something that they are achieving with tricks like these one.

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hacks

Heroku allows you to deploy your stuff… using your Dropbox account

Heroku allows you to deploy just by using your Dropbox account. I don’t think this way of deploying is the ‘by default’ by pro developers, but I do really think is a great idea to get a way to reach all the Dropbox’s audience and give them n easy&faster of deploying – even if they have not heard about ‘deploying’ before.

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hacks

Statista gets more signups by blocking essential info if you are not logged in

Statista invites you to signup in case you want to have access to basic stuff from their charts.