Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.
More about this strategy.
Optimizely plays with AdWords to onboard potential users directly from the SERPs page. They try to simulate the same function they have in their home site, but directly from the results pages of Google.
Quibb, and other sites like ProductHunt.com or DameCaoba app, know the importance of playing with exclusivity and limited-access in order to generate buzz and interest. Hello ProductHunters! 😀
Uber had a smart idea to promote the use of their app… Even if you didn’t need one of their taxis. In summer 2014, they decided to sell ice creams just by using their app. You just have to order it as if you were order a taxi from their company
AirPairme – a platform to put in contact people that have issues with their code and devs with knowledge to solve those issues – offers a $20/hour off in their rates if you allow the recording of your session. Contribution to open source movement and user generated content for AirPairme at the same time.
Growthacker.TV push hard to get more signups by offering a limited offer that will only be accesible during the first hour that you visite their site.
Twitter triggers specific adverts related with the search query you performed. In my case I was looking for the list of people who tweeted about ’Four essential rules for customer emails, my last guestpost in Intercom. As you can see, the advert triggered was from Mailchimp.
When a visitor of UrbanDictionary has not found the term he was looking for, he is redirected to a ‘Why you don’t write this definition?’ screen. Clever idea not only to get user-generated-content, but also more signups (if the user wants to save his definition, he will have to signup).
BuilWith gets signups by offering up to 20 results for free. If you don’t know about BuiltWith, it’s a tool that allows you to know what techonologies, tools, frameworks or platforms are using others websites. Their main business model is ‘pay us for having the full list of companies with XZY technologies’. They offer the 20 first results for free, after that, they ask for your paid signup.