SERPs using modals to drive attention there where they are looking for

SERPs using an intermediary modal to drive attention there where they are looking for. In the image, it’s a screen of one of their free tools/freebies, but every time you want to use it, you will have to wait at least 10 seconds seeing that modal where they ask you to signup.
You can test it under https://serps.com/tools/rank_checker