All online business owners know that is going to be easier to make a new sale from someone that has been already a customer in the past, rather than getting a new sale from a new customer. Shopify disables the cancellation button after several toggles & dropdowns within a popup just with the 2 clear purposes: a) Knowing why you really want to cancel (and if they can make something to keep you) b) Decreasing the options that you end up finding which combination of answers e nables the ‘close my store’ button.
CloudApp triggers a popup inviting to signup every time a non-user downloads something from their platform.
Improvely hides part of their highest pricing plans to not confuse the potential user. Great idea if you want a) to reduce the options a user might have, b) still automatize the sell process of bigger plans.
oDesk knows how painful can be to write up once again a job post description, even more if it’s for a small job. That’s why they give you the option to reuse some of your previous job posts.
If you are creating an ad campaign in Facebook, and by any change you leave it unpublished, you will have a notification on the top of your Facebook wall reminding you to complete & publish your advertising campaign.
Again, email marketing triggered automatically based on actions FTW ! In this case Woopra only sending emails to accounts that have done something in the tool (tested to trigger again with an account that was not used at all, and didn’t receive it) to extend their trial AND giving a discount to get the first sale easily..
SERPs using an intermediary modal to drive attention there where they are looking for. In the image, it’s a screen of one of their free tools/freebies, but every time you want to use it, you will have to wait at least 10 seconds seeing that modal where they ask you to signup.
You can test it under https://serps.com/tools/rank_checker
‘Can we improve CTR in our job ads to charge more to our customers?’ I guess that’s what Stackoverflow marketing team was thinking when they decided to trigger ads based on the IP where you are connected from. Screenshots from above comparing while connected from Spanish IP vs Belgian IP.
We have seen that you want to cancel… but would you not be interested in pausing your account for 2 months instead? In a way of decreasing the amount of people that might cancel from their service, CodeSchool opts to give you other additional options when you try to cancel an account in their site.