Drip is an email marketing tool, designed especially for ecommerce. Some of the most important features include the option to segment based on the products they have seen and / or purchased, as well as sending personalized emails based on their interactions in your ecommerce. Since it is focused on ecommerces, it integrates directly with Facebook and Instagram, to give multichannel coverage.
Drip does not have a freemium plan since its cheapest plan starts at $49 with a maximum of 2500 contacts to which you can send unlimited emails. If you need to reach a larger audience, 5000 contacts, with all the functionalities has a price of $122 per month.
|No. of Subscribers|
|Starter ||$0||Up to 100|
|Basic ||$49||101 - 2,500|
|Pro ||$99||2,501 - 5,000|
|Enterprise ||Customized||5,001 and above|
Drip Main Features
A positive review we found about Drip
If you’re selling a lot of different product types and clients, the ability of Drip to help you automatically classify people is incredible. Once Shopify split and MC broke up, we switched from MailChimp to Drip, but we wanted something more stable because our ecomm started to take off. I love that you can cause events based on actions like when a customer clicks on a certain page on your website and the incorporation of Facebook custom audiences is very useful and has also improved our social targeting strategy. Looking back at what we did with MailChimp vs. Drip, I’m just kind of smiling. They are even difficult to compare.
A bad review we found about Drip
It’s quite difficult to do some things. You would assume, for instance, to be able to set up a simple trigger connection in an email, except that a completely separate automation is required. At certain times you can’t set triggers to occur, and it can be difficult to make your email model look good (plain templates are fantastic, but sometimes you just want to be able to adjust things to make it more personal). It’s also incredibly difficult to add call-to-action buttons to messages, it’s just impossible to get the colors to match your own product. But in the grand scheme of things, all these are mild gripes!