DNSimple keeps lowest plan, but makes it less visible and less attractive

We can see how DNSimple has changed its pricing along time. First capture, shows what was their pricing in late 2012 (thanks archive.org for this) and second capture shows their current pricing. If we take a closer look, we can see that they have not got rid of their $3/month plan, but they made it less visible and less attractive too (just 2 domains, over 10 domains that you could get before). Don’t take just this example, but read what other smarter people than me, like Amy Hoy has to say about raising prices as a way to grow.