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hacks

CloudApp triggers a popup inviting to signup everytime a non-user downloads something

CloudApp triggers a popup inviting to signup every time a non-user downloads something from their platform.

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hacks

Twitter blocks everything to onboard you as they want

If you create a new account in Twitter, you will see that in the left sidebar they try to guide you with a list of actions that you should do.

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hacks

Improvely hides the bigger plans to not make all the pricing more confusing Improvely

Improvely hides part of their highest pricing plans to not confuse the potential user. Great idea if you want a) to reduce the options a user might have, b) still automatize the sell process of bigger plans.

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hacks

oDesk gives you the option to resuse your past job posts oDesk

oDesk knows how painful can be to write up once again a job post description, even more if it’s for a small job. That’s why they give you the option to reuse some of your previous job posts.

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hacks

Facebook makes sure to remind you that you have an ad unpublished

If you are creating an ad campaign in Facebook, and by any change you leave it unpublished, you will have a notification on the top of your Facebook wall reminding you to complete & publish your advertising campaign.

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hacks

WooPra expiration code after your trial is over


Again, email marketing triggered automatically based on actions FTW ! In this case Woopra only sending emails to accounts that have done something in the tool (tested to trigger again with an account that was not used at all, and didn’t receive it) to extend their trial AND giving a discount to get the first sale easily..

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hacks

SERPs using modals to drive attention there where they are looking for

SERPs using an intermediary modal to drive attention there where they are looking for. In the image, it’s a screen of one of their free tools/freebies, but every time you want to use it, you will have to wait at least 10 seconds seeing that modal where they ask you to signup.
You can test it under https://serps.com/tools/rank_checker

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hacks

StackOverflow using geolocation to get smarter ads

‘Can we improve CTR in our job ads to charge more to our customers?’ I guess that’s what Stackoverflow marketing team was thinking when they decided to trigger ads based on the IP where you are connected from. Screenshots from above comparing while connected from Spanish IP vs Belgian IP.

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hacks

CodeSchool avoids a 1-click to cancel and gives you other options

We have seen that you want to cancel… but would you not be interested in pausing your account for 2 months instead? In a way of decreasing the amount of people that might cancel from their service, CodeSchool opts to give you other additional options when you try to cancel an account in their site.

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hacks

Shopify redirecting traffic to brother-site after cancelling

 

In a similar way as CodeSchool does redirecting traffic to PluralSight, Shopify wants you that if at least you are not a customer of them… you give a try to their partner site, GoSpaces: same business model as Shopify (online stores) but with one big difference: GoSpaces does not imply a monthly pricing fee as Shopify. My guess is that if Shopify has seen many churn in their site having as reason the fact of having to pay something monthly ­ they have decided to provide something simpler, but without that monthly commitment, to keep retaining users (somehow). If you still doubt about the fact that Shopify benefits of this, you can check their a bout page where the founders have @shopify.com email domains.