TripAdvisor SMS when landing on a new city

In a similar way as your phone carrier does by sending you a text when you are landing in a new country to inform you about special fees, roaming ­ if you have the TripAdvisor app installed, you will get a push notification once it detects that you are in a new location different than the one you are normally. Two things that this push notification might be good for: a. Getting sales for restaurants in the new city that you don’t know.

Intercom invites to refer their tool in their daily recap email

Intercom knows to play their referral game really well. Every day, Intercom sends you a daily recap of what have being the latest signups within your application. An email, that at least in my case, I open everyday. If it’s a such useful for their users, why not to use their users as ‘speakers’ to spread the word about how great is their tool?

GrowthHacker.TV cancellation process

Similar hack in GrowthHackerTV in terms of retaining paid users as the one we have seen before from CrazyEgg (instead of a yearly account, they try to get the final sale for you in exchange of a lifetime account that won’t publicly published in their pricing page). Also they play with the urgency factor the first time you visit their page, giving you the option to get a 25% discount (1 week) for their monthly plan… if you c onvert in less than 1 hour. (included a reference to this in the first ebook).

Shopify does not want you to cancel. And it tries it really hard.

All online business owners know that is going to be easier to make a new sale from someone that has been already a customer in the past, rather than getting a new sale from a new customer. Shopify disables the cancellation button after several toggles & dropdowns within a pop­up just with the 2 clear purposes: a) Knowing why you really want to cancel (and if they can make something to keep you) b) Decreasing the options that you end up finding which combination of answers e nables the ‘close my store’ button.