Unrollme ’s business model is based on ads they give you a service to get rid email subscriptions you have in your inbox. So Unrollme’s main goal is to keep engrossing their email list in order to get more traffic they can sell to their customers.
hacks
Clarity.fm moving from one-time payments to subscription payments
Clarity.fm is a marketplace where you can call founders, investors, marketing professionals to get discuss with them / get their advice (money comes from the amount of minutes your call lasts).
TripAdvisor SMS when landing on a new city
In a similar way as your phone carrier does by sending you a text when you are landing in a new country to inform you about special fees, roaming if you have the TripAdvisor app installed, you will get a push notification once it detects that you are in a new location different than the one you are normally. Two things that this push notification might be good for: a. Getting sales for restaurants in the new city that you don’t know.
Intercom invites to refer their tool in their daily recap email
Intercom knows to play their referral game really well. Every day, Intercom sends you a daily recap of what have being the latest signups within your application. An email, that at least in my case, I open everyday. If it’s a such useful for their users, why not to use their users as ‘speakers’ to spread the word about how great is their tool?
KISSmetrics offering yearly plans with full support vs monthly plans with no support
KISSmetrics used to offer a DIY plan with no support and monthly billing, while offering a full-support plan but with yearly billing. Customer care resources can be an struggle in your startup, but at least if you can retain them for 12 months… Well played 🙂
Quibb plays with exclusivity and invititation-only models to generate interest and buzz
Quibb, and other sites like ProductHunt.com or DameCaoba app, know the importance of playing with exclusivity and limited-access in order to generate buzz and interest. Hello ProductHunters! 😀
Opbeat super simple pricing to avoid any kind of friction
Opbeat avoids any kind of ‘friction’ in their pricing page by giving just a price based in ‘per user’ seat. Usually startups list up to 3 or 2 pricing tiers in order to satisfy everyone in their audience.
GrowthHacker.TV cancellation process
Similar hack in GrowthHackerTV in terms of retaining paid users as the one we have seen before from CrazyEgg (instead of a yearly account, they try to get the final sale for you in exchange of a lifetime account that won’t publicly published in their pricing page). Also they play with the urgency factor the first time you visit their page, giving you the option to get a 25% discount (1 week) for their monthly plan… if you c onvert in less than 1 hour. (included a reference to this in the first ebook).
Airpair asking for signup if you want to see the complete samples
Airpair is an online business focused on getting experts on demand not only to solve your code questions but also to get them working on your code. Their way of getting new subscribers is using content marketing (snippets of working code that you can use directly in your projects) which is incomplete until you don’t signup.
Shopify does not want you to cancel. And it tries it really hard.
All online business owners know that is going to be easier to make a new sale from someone that has been already a customer in the past, rather than getting a new sale from a new customer. Shopify disables the cancellation button after several toggles & dropdowns within a popup just with the 2 clear purposes: a) Knowing why you really want to cancel (and if they can make something to keep you) b) Decreasing the options that you end up finding which combination of answers e nables the ‘close my store’ button.