Uber did it again. If in summer, they used their app to deliver ice-cream-on-demand, last weekend they tried to activate users delivering christmas-trees-on-demand.
Once you add the KimonoLabs add-on to your browser, it shows a figure with the number of current APIs created by other users in the page you are currently browsing.
Booking does a great trick using notifications. Even if you are not a member of their platform, they mimic the notifications a user might receive if he’s logged in his account. First impulse when seeing that you have a notification? Click on it. They take advantage of this fake notification, to encourage you to signup for ‘exclusive member deals’.
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.