Boomerang is an email marketing tool, which works on your Gmail account. It allows you to track in real time the moment your contacts have opened your emails as well as automating the forwarding of emails when they have not opened your emails in a certain period of time. In their more expensive plans, include the ability to schedule the sending of emails at certain intervals (days, weeks, months).
Boomerang has a free plan that allows you to send up to 10 emails per month, which may be a little scarce. Your cheapest plan starts at $5 a month. If you want to take advantage of some of the more advanced options, you already need to pay $50 a month to be able to integrate with Salesforce or other CRMs, as well as receive priority customer support.
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Boomerang Main Features
A positive review we found about Boomerang
The software helps you to plan the sending of messages. It helps me to schedule and forget emails (to be sent when I choose) and opens my bandwidth to tackle certain tasks while ensuring that emails will be sent at a time when my recipients are most likely to respond. I just love the ability to “boomerang” emails that I’ve been waiting for, but didn’t get, so I can follow up from my side. This eliminates the need for me to remember who I posted last week and helps me to follow up intelligently.
A bad review we found about Boomerang
Occasionally, I find it annoying because when I load my gmail, boomerang has to load through the Google Chrome extension and my Gmail slows down. The ‘ stop ‘ button feature doesn’t work well-I failed to unpause the occasional email when you pause an email from a sender.