to get more 👨‍💻clicks, 💰money, ⌛️time and 👀attention from your audience
That's petithacks.
Show testimonials based on where your visitors are connected from
Once you get a visit in your website, you get some valuable data from your visitor that can be helpful to make your copy closer to him.
Pipedrive home site is one of the best evidences of this. They will detect the IP from where you are connected, and even if you visiting their website in English, they will render testimonials with some of their French customers, assuming that it will be more natural for you to see a French name, rather than a random English name.
They do the same for other countries, including Italy and Spain as you can see below.
Show testimonials based on where your visitors are connected from
Once you get a visit in your website, you get some valuable data from your visitor that can be helpful to make your copy closer to him.
Pipedrive home site is one of the best evidences of this. They will detect the IP from where you are connected, and even if you visiting their website in English, they will render testimonials with some of their French customers, assuming that it will be more natural for you to see a French name, rather than a random English name.
They do the same for other countries, including Italy and Spain as you can see below.
Incentive referrals and decrease your acquisition costs
DigitalOcean (hosting tool) knows that their existing customers are one of their best marketing “tools” in terms of acquisition: if they are happy with the service they provide, they will likely recommend their product to their friends.
At the same time, DigitalOcean knows that no person likes to be charged, so they combine these 2 points together as a marketing strategy.
In every monthly invoice that DigitalOcean sends to their customers, they make sure to tell you about a referral program that you can use to get some cashback once you refer it to your friends.
If their acquisition costs through other channels (FB, SEM, etc.) is higher than what they are providing in this referral program, they are already optimizing their acquisition costs, just by asking their customers to tell their friends about DigitalOcean. Win-win!
Incentive referrals and decrease your acquisition costs
DigitalOcean (hosting tool) knows that their existing customers are one of their best marketing “tools” in terms of acquisition: if they are happy with the service they provide, they will likely recommend their product to their friends.
At the same time, DigitalOcean knows that no person likes to be charged, so they combine these 2 points together as a marketing strategy.
In every monthly invoice that DigitalOcean sends to their customers, they make sure to tell you about a referral program that you can use to get some cashback once you refer it to your friends.
If their acquisition costs through other channels (FB, SEM, etc.) is higher than what they are providing in this referral program, they are already optimizing their acquisition costs, just by asking their customers to tell their friends about DigitalOcean. Win-win!
Retain those that are about to cancel
It’s always cheaper & easier to reactivate someone that already tried once your tool, than getting the attention of a new one.
DigitalOcean (hosting platform) emails you for feedback once they detect that you have deleted all your hosting instances. They could just ask for feedback, cross their fingers and hope you decide to answer. But they go further than that, and they give you $5 as credits so you can create a new hosting instance. They know that the most difficult part (creating an account, and entering your credit card) is over, so the retention in this point is key!
Retain those that are about to cancel
It’s always cheaper & easier to reactivate someone that already tried once your tool, than getting the attention of a new one.
DigitalOcean (hosting platform) emails you for feedback once they detect that you have deleted all your hosting instances. They could just ask for feedback, cross their fingers and hope you decide to answer. But they go further than that, and they give you $5 as credits so you can create a new hosting instance. They know that the most difficult part (creating an account, and entering your credit card) is over, so the retention in this point is key!
Taking advantage of every screen to have their attention
Mailchimp and others such KISSmetrics or SlideShare know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.
If you want to see it live, sign out of your Mailchimp account and likely you will see some call-to-action to their next product, webinar, etc. in the logout page.
Taking advantage of every screen to have their attention
Mailchimp and others such KISSmetrics or SlideShare know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.
If you want to see it live, sign out of your Mailchimp account and likely you will see some call-to-action to their next product, webinar, etc. in the logout page.
Limit free usage of the tool to increase signups
GlassDoor (like a TripAdvisor for HR) provides free lifetime accounts in exchange for content that can make their site grow. Who would pay a monthly fee for a service when you can get it for free in exchange for some lines explaining your last job experience? As you might imagine this is not the main way where they get their dollars, but that’s coming from providing paid services to those companies that get worse reviews in their platform.
Limit free usage of the tool to increase signups
GlassDoor (like a TripAdvisor for HR) provides free lifetime accounts in exchange for content that can make their site grow. Who would pay a monthly fee for a service when you can get it for free in exchange for some lines explaining your last job experience? As you might imagine this is not the main way where they get their dollars, but that’s coming from providing paid services to those companies that get worse reviews in their platform.
Incentive social login
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% off if you sign-up with your Facebook account instead.
What they get in exchange? Depending on their configuration in Facebook, but besides your email address they could get your gender, age, list of likes… Which can be very interesting to target the correct audience, once you are a clothing brand like Betabrand.
Incentive social login
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% off if you sign-up with your Facebook account instead.
What they get in exchange? Depending on their configuration in Facebook, but besides your email address they could get your gender, age, list of likes… Which can be very interesting to target the correct audience, once you are a clothing brand like Betabrand.