While I was in Australia last winter, I came across Pipedrive site when looking for a new CRM for a client. All the testimonials they show in their pricing page are displayed based on the IP where you are connected from. If you are in Spain, you will see something like this, if you are in Sweden this, or some Australian companies if you are in this part of the world.
More about this approach here.
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.
More about this strategy.
DigitalOcean knows how to take advantage of their monthly invoices received by XX Million per month – IF their clients want to see a cheaper charge in the next month, they make sure to include a link to their referral system in every invoice.
Mailchimp and others such KISSmetrics or SlideShare know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.
If you want to see it live, sign out of your Mailchimp account or go directly to their http://mailchimp.com/see-ya-later/url where you are redirected after your sign out.
Airbnb makes sure to remind you how much money you are not earning when there is a new friend of your Facebook friend lists that subscribes into the platform.
CodeSchool tries to avoid you cancelling your account by giving you a sneak-peak of what’s coming next in their courses pipeline.
Optimizely plays with AdWords to onboard potential users directly from the SERPs page. They try to simulate the same function they have in their home site, but directly from the results pages of Google.
Among all the VPS I have tried – and those have been a bunch – DigitalOcean must be the easiest way to create VPS where you can host your app, site, blog… And that includes also the fastest way of getting rid of it. If you set a droplet in their app & destroyed later, they will give you $5 back to reinstate that droplet.