Using geomarketing to show testimonials based on where your visitors are connected from

While I was in Australia last winter, I came across Pipedrive site when looking for a new CRM for a client. All the testimonials they show in their pricing page are displayed based on the IP where you are connected from. If you are in Spain, you will see something like this, if you are in Sweden this, or some Australian companies if you are in this part of the world.

More about this approach here.

Taking advantage of every screen to grab their attention

Mailchimp and others such KISSmetrics or SlideShare know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.

If you want to see it live, sign out of your Mailchimp account or go directly to their http://mailchimp.com/see-ya-later/url where you are redirected after your sign out.