What moves the needle?

Strategies online businesses do to get
more of your clicks, attention, time and money
Intercom trials invitations through existing users
Referral

Intercom gives a 90-day trial through its current users, allowing them to invite other startups and companies that might find interesting or necessary a CRM solution like this. Public Intercoms trial length is just 30 days.

Fiverr activating users and generating revenue
Revenue Activation

Fiverr, this last christmas, offering a special promotion that can be listed between activating current users and getting more revenue in exchange of a piece of this revenue.

OKCupid tries to get more revenue from you when you want to downgrade
Revenue

OKCupid triggers an time-limited offer when you try to downgrade your plan.

KISSmetrics users the logout page to showcase other side-products
Acquisition

KISSmetrics uses the logout screen in order to get attention of the user in another of their products, a mobile app.

Mailchimp does a similar thing too.