Tricks websites do to get more of your
clicks, money, time and attention

No boring introductions, just take a look:

Using geomarketing to show testimonials based on where your visitors are connected from
Acquisition
While I was in Australia last winter, I came accros Pipedrive's site when looking for a new CRM for a client. All the testimonials they show in their pricing page are displayed based on the IP where you are connected from. If you are in Spain, you will see something like this, if you are in Sweden this, or some Australian companies if you are in this part of the world.
Give us some more extra info about you by loging with FB and we recompensate you back. Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.
Acquisition
No one likes to be charged - Make it less painful next time DigitalOcean knows how to take advantage of their monthly invoices received by XX Million per month - IF their clients want to see a cheaper charge in the next month, they make sure to include a link to their referral system in evey invoice.
Referral
Taking advantage of every screen to grab their attention Mailchimp and others know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.
Retention
No one likes to type his email address twice to recover a password Mixpanel's flow to recover your password flow it's smooth as a skiff on a swift. Automatically after 3 wrong attempts of login with the wrong email or password, a recovery password email will be triggered in the email you used so you don't have to use the recovery password link.
Activation
Airbnb tells you about your Facebook friends that you could have referred Airbnb makes sure to remind you how much money you are not earning when there is a new friend of your Facebook friend lists that subscribes into the platform.
Referral
Revenue
Make difference from your competitors even before your visitors hit your page Optimizely goes a step before any other in the ab testing field, including an option to enter a URL in an input field from the search results
Acquisition
If you have something valuable, don't give it all at once in exchange of nothing Quora, NewYorkTimes or GlassDoor include examples of this hidding behing paywalls or sign-up-first walls exclusive content. Another interesting approach is how WSJ is doing it.
Acquisition
Growth means nothing without retention Codeschool knows how much takes to get new subscribers into their classes - For that reason, once you try to cancel, they give you the option to suspend or pause your account instead of doing a full cancellation. They also inform you about the upcoming lessons they are about release.

There are other good examples of what's done when it comes to cancellation screens in the ebook, coming from companies such CrazyEgg, GrowthHackerTV
Acquisition
It's always cheaper & easier to reactivate someone that already tried once your tool, than getting the attention of a new one Among all the VPS I have tried - and those have been a bunch - DigitalOcean must be the easiest way to create VPS where you can host your app, site, blog... And that includes also the quickiest& easiest way of getting rid of it. If you set a droplet in their app & destroyed later, they will give you $5 back to reinstate that droplet.
Acquisition
Freemium model? Make sure to take advantag of your free users to get more users CloudApp triggers a popup inviting to signup every time a non-user downloads something from their platform.
Acquisition
Improving ads CTR with geotargetting StackOverflow is a site full of technical questions for programmers. They make money out of it selling space for job adverts. Better targetted ads > more CTR in the ads > more applicants > Customers more happy to spend money in something that returns value & saves them time
Check how 🎯 Targets can help with your geomarketing needs
Don't make your customer think too much When it comes to make a purchase decision, less available plans will get higher conversions from indecisive customers. GetMarker knows about it and other samples can include OpBeat former pricing page.
Revenue
Clarity: from pay-per-minute to subscription model Some days ago, Clarity announced that it was acquired by Startup.co. Today's hacks is related with it. If you don't know about Clarity, it's pay-per-minute web where you can get in contact with people with different skills, but most of them related with marketing and/or online businesses.

Don't know if this can be considered as a 'hack', but they created another service on top of their classical pay-per-minute, to get more revenue from their users: a subscription model to attend private online talks given by hand-picked pros.
Acquisition
Less fields in your forms, higher conversions ActiveCampagn does not ask for entering your password when creating an account within their site. Once you have enter the initial fields (email + company), a modal is automatically triggered to ask for setting up your password.

Another great example of how UX can hack your signups.
Acquisition
Unroll.me limits the number of actions a user can do if he does not share with others the app Unrollme limits its usage to 5 un-suscriptions if you don't share the tool with others. By having a biz model not based in a 'pay per month', but triggering adverts within the app, for Unroll.me it's essential to have more and more users. Something that they are achieving with tricks like these one.
Referral
Quibb plays with exclusivity and invititation-only models to generate interest and buzz Quibb, and other sites like ProductHunt or dating apps such DameCaoba , know the importance of playing with exclusivity and limited-access in order to generate buzz and interest.
Acquisition

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