Tricks websites do to get more of your
clicks, money, time and attention
No boring introductions, just take a look:
Using geomarketing to show testimonials based on where your visitors are connected from
While I was in Australia last winter, I came accros Pipedrive's site when looking for a new CRM for a client. All the testimonials they show in their pricing page are displayed based on the IP where you are connected from. If you are in Spain, you will see something like this, if you are in Sweden this, or some Australian companies if you are in this part of the world.
Give us some more extra info about you by loging with FB and we recompensate you back.
Betabrand knows how important can be to have as many data as possible of a potential customer. When they invite to you signup for future offers, they give you two options: either get a 10% discount in your next purchase if you just enter your email, or get a 20% OFF if you sign-up with your Facebook account instead.
No one likes to be charged - Make it less painful next time
DigitalOcean knows how to take advantage of their monthly invoices received by XX Million per month - IF their clients want to see a cheaper charge in the next month, they make sure to include a link to their referral system in evey invoice.
Taking advantage of every screen to grab their attention
Mailchimp and others such KISSmetrics or SlideShare know that login, logout screenshots are some of corners of your site that are among the most visited. Many use them to alert about new features deployed in the applications, next webinar sessions, etc.
If you want to see it live, sign out of your Mailchimp account or go directly to their http://mailchimp.com/see-ya-later/ url where you are redirected after your sign out.
If you want to see it live, sign out of your Mailchimp account or go directly to their http://mailchimp.com/see-ya-later/ url where you are redirected after your sign out.
Hey do you like lorem ipsum? Because here it is ipsum
If you thoughtyou would find the original text by deleting the CSS, try again :D This is just a mockup text for non signed-in contacts. But hey, if you signup, there is like XX new hacks coming via email
Hey do you like lorem ipsum? Because here it is ipsum
If you thoughtyou would find the original text by deleting the CSS, try again :D This is just a mockup text for non signed-in contacts. But hey, if you signup, there is like XX new hacks coming via email
Make difference from your competitors even before your visitors hit your page
Optimizely plays with AdWords to onboard potential users directly from the SERPs page. They try to simulate the same function they have in their home site, but directly from the results pages of Google.
If you have something valuable, don't give it all at once in exchange of nothing
Glassdoor, in a similar way as Quora has being doing, blocks content to encourage more signups.
Hey do you like lorem ipsum? Because here it is ipsum
If you thoughtyou would find the original text by deleting the CSS, try again :D This is just a mockup text for non signed-in contacts. But hey, if you signup, there is like XX new hacks coming via email
It's always cheaper & easier to reactivate someone that already tried once your tool, than getting the attention of a new one
Among all the VPS I have tried - and those have been a bunch - DigitalOcean must be the easiest way to create VPS where you can host your app, site, blog... And that includes also the quickiest& easiest way of getting rid of it. If you set a droplet in their app & destroyed later, they will give you $5 back to reinstate that droplet.
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